Ground Up X Back To School 2023
Ground Up Footwear has teamed up with a number of influencers for an exciting back to school campaign in partnership with Kids Foot Locker. Influencers will not only showcase the brand's trendy footwear offerings but also inspire the younger audience with their own style and fashion tips. The collaboration hopes to bring a fresh and youthful approach to the campaign, raising awareness for Ground Up Footwear's comfortable and stylish offerings that are perfect for the back to school season.
Ground Up X Bluey Activation At Kids Foot Locker
Ground Up X Bluey took over the entire Foot Locker store, with the atrium inside of the store displaying LED screens of Ground Up's new kicks covered in Bluey from head to toe. The event featured taking pictures with the beloved Bluey and Bingo as part of the celebration. ! The event showcased a live DJ, a face painter who painted Bluey and Bingo on children's arms and faces, a balloon artist who walked around making Bluey-shaped balloons while; kids played "Keepy Uppy" with the iconic red balloons throughout the store and, a tree installation where children could try on and shop the new product. Ground Up is thankful to the number of families who gathered to meet Bluey and Bingo, as well as everyone who bought the new Bluey High-Top and Bluey Slip-On.
Ground Up X Soles4Souls
Ground Up, a footwear company, is committed to giving back to the community by donating shoes every month to Soles4Souls, a non-profit organization that provides footwear to people in need around the world. Through this partnership, Ground Up helps ensure that individuals and families have access to shoes, which can make a significant difference in their lives by providing them with protection and support as they go about their daily activities. Soles4Souls has been able to distribute millions of pairs of shoes to those in need, and Ground Up's ongoing contributions play a critical role in supporting the organization's efforts. By prioritizing social responsibility and partnering with organizations like Soles4Souls, Ground Up demonstrates its commitment to making a positive impact on the world.
Ground Up X Snipes Spring 2023
For the first time, Ground Up International, a footwear company, teams up with retail company Snipes to create exclusive kid's sneakers. Seven distinct entertainment brands are included in their new partnership, including those from Disney, Marvel, Hasbro, Bluey, and others, assuring that everyone will have a favorite brand.