Ground Up Signs Partnership With Smiley World Bringing A Smile To Every Occasion
Ground Up International, a footwear company, adds a major license to their roster Smiley World with a brand-new partnership and an upcoming smile-filled sneaker collection.
Fans of all ages can add a smile to their wardrobes with Ground Up and Smiley World. Ground Up's iconic sneaker silhouettes include the Upbeat design for a laid-back look, Uptempo for on-the-go wear, and Uptown for a casual vibe. These classic designs are seen as staples in each of Ground Up’s collections. On the outsole of each shoe is an interlocking "UP" symbol, which represents the connections we make every day with Ground Up, our friends and families, our favorite brands, and ourselves.
Smiley World is a timeless lifestyle brand that has become a fixture in a generation full of optimists, influencers, music, social movements, popular culture, and the ambition of positivity through originality. Smiley World is far more than an icon; it is a brand and a way of life. The brand's mission is to remind and demonstrate to people the power of a smile.
“vision is to promote social change by creating a happier, more equal, and more sustainable world.”
Smiley's CEO, Nicolas Loufrani, recognized a market gap in 2017 between people looking for ways to give back and millions of charitable causes in need. The Smiley Movement was born in 2018 to meet this need by providing technology and ecosystems that enable communities all over the world to act.
They are the first lifestyle brand to focus on emotional expression. Smileys are a shortcut to emotional intelligence and learning, allowing people to understand emotions and express what they feel. Smiley World has a library of over 3,000 icons that represent diverse emotions. Ground Up will incorporate emoticons and bright vibrant colors into their classic silhouettes in ways you've never seen before.
Smiley World has worked with major players and Ground Up is excited to grow alongside Smiley World and contribute to making the world a happier place. Ground Up intends to design unique kicks with on-trend upbeat features to encompass the message and lifestyle shared by Smiley World and Ground Up through this collaborative effort.
Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone's favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.