Step Into a World of Magic With Ground Up X My Little Pony

Exclusively At Kids Foot Locker 

 
 

Ground Up International, a footwear company, launches a new fan favorite collection in collaboration with Kids Foot Locker.

For the first time ever, Ground Up has partnered with Hasbro​, a global leader in play, and it’s My Little Pony​ brand​ for an enchanting sneaker collection. Fans of My Little Pony can showcase their colorful style by strutting in these new kicks. The collection is inspired by the iconic ponies’ friendships and magical adventures. The high-top and low-top sneakers feature all youth sizes. 

Sparkle and Shine with Ground Up X Kids Foot Locker 

Light up their world in the Toddler Light Up My Little Pony High-Top.

The kicks feature showstopping iridescent wings on both side panels, with canvas rainbow ombre and white matte iridescent along the collar for a dreamy look. The front of the shoes boasts light pink pearlized vegan leather adorned with white stars, along with white iridescent pockets on pink flat cotton laces. Every detail is thoughtfully crafted, from the woven tab proudly displaying the My Little Pony logo to the inner lining featuring the beloved Mane Five—Sunny Starscout, Hitch Trailblazer, Izzy Moonbow, Zipp Storm, and Pipp Petals. To add a touch of flair, the translucent outsole enhances style and ensures optimal comfort with each step. 

Add a dash of sparkle to your outfit in the My Little Pony Low-Top sneakers.

Experience the magic of music with these stunning kicks featuring holographic vegan leather on all sides, adorned with gel print artwork of music notes, stars, and other eye-catching elements. On the left sneaker, you'll find a micro-injected patch showcasing Pipp Petals, Zipp Storm, and Izzy Moonbow jamming out together, while the right sneaker features a heart-shaped patch with dazzling lights that will make you shine wherever you go. At the front of the shoe, a micro-injected lace keeper features a crown and music note on the white cotton laces, while the interlining of the shoe showcases an all-over print of ponies in a rainbow outline to truly capture every detail. For an added touch of sparkle, the magenta woven tab showcases the My Little Pony logo and the pink and purple ombre sugar glitter around the trim of the sneaker is sure to catch everyone's eye. 

For 40 years, the My Little Pony franchise has been a significant part of pop culture transcending age and gender, where a fantastical world offers everyone the freedom to dream big; to explore, express, and celebrate what makes them unique today, rather than who they will be in the future. The brand introduced My Little Pony: A New Generation, an all-new My Little Pony animated feature film that premiered on Netflix in 2021, earning the #1 movie in the world spot on Netflix, and showcasing a new generation of ponies to a new generation of fans. Two additional series have followed My Little Pony: Make Your Mark and My Little Pony: Tell Your Tale, the latter an award-winning series from eOne that first premiered on YouTube in April 2022, across 35 channels and in 33 different languages, where it has accrued more than 177M lifetime views.​​ 

About MY LITTLE PONY​​ 

​​​Since launching in 1983, MY LITTLE PONY has catapulted from an iconic toy into a worldwide entertainment universe with multiple verticals including toys, games, licensed consumer products, publishing, music, a thriving YouTube channel, digital gaming, live experiences and much more. In September 2021, MY LITTLE PONY: A NEW GENERATION launched on Netflix and introduced the next generation of ponies to a new generation of kids. The feature-length film became the #1 kids property upon launch and was awarded the Common Sense Media Seal for Families. This success continued in 2022 with the launch of two new series: MY LITTLE PONY: TELL YOUR TALE, an award-winning, comedic 2D animated series on YouTube, and MY LITTLE PONY: MAKE YOUR MARK, a dazzling 3D animated series on Netflix whose inaugural special debuted on the “Kids Top 10 List”. These new projects announced a new era for the brand, with a renewed focus on inspiring viewers to explore, express and celebrate what makes them unique. Kids can see themselves reflected in this new generation of ponies, whose diverse interests and storylines match their own. With an array of fresh, expanded touchpoints that span new music, a podcast, fashion and interactive experiences amongst other categories, children can engage with their beloved pony characters. ​​ 

​​​About Hasbro​​ 

​​​Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. ​​ 

​​​Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com. ​​

​​​© 2023 Hasbro, Inc. All Rights Reserved.​​​​ 

Ground Up X MLP

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Ground Up X MLP -