Lace Up We Are Going ‘Under The Sea’ With Ground Up X Snipes Exclusive The Little Mermaid Live Action Collection
Ground Up International, a footwear brand, is releasing an exclusive collection in collaboration with Snipe for the first time ever in Snipe stores.
The collection consists of two distinctive slip-on sneakers available in-store and online. Girls can sing and dance around in their new kicks inspired by their favorite Disney Princess Ariel. The collection is inspired by The Little Mermaid Live Action film releasing May 26, 2023. The slip-on sneakers feature all toddler and youth sizes with elastic gore providing easy on-the-go access.
Don’t Get Cold Fins Find Your Style With Ground Up X Snipes
Ariel Slip-Ons
Embark on an adventure alongside Disney’s Princess Ariel in the Ariel Slip-Ons. Whether you’re playing on the playground or hanging out with friends, these everyday kicks have you covered. Disney's live action Princess Ariel is artistically illustrated in gel print on the front of the slip-ons. The entire sneaker’s makeup is iridescent PU with mermaid scale accents and a shimmering embossed gold metallic foil design. The back of the shoe incorporates blue raised rubber back bumpers with the quote “Find Your Voice”, encouraging fans to follow their heart and embrace their path with Disney’s Princess Ariel. Throughout the interlining of the slip-ons feature, mermaids swimming in the sea, creating a distinctive design.
Ariel Slip-Ons
Complement your magical style in the Ariel Slip-Ons. These kicks are just what you need to step into a new, fun, and vibrant style for spring. Luminous iridescent PU is featured across the shoe to ensure that you shine everywhere you go. The sneaker's front is adorned with a dreamy pastel watercolor canvas that continues throughout the shoe. The slip-on incorporates a shell cutout with a glamorous iridescent PU inlay on the front that represents the resiliency and strength of Disney’s Princess Ariel. The side of the sneaker includes gel print artwork of Disney’s live action Princess Ariel holding a fork as her first artifact of the human life she longs to have. The back of the slip-on incorporates lavender raised rubber back bumpers with Disney’s Princess Ariel’s name in white chic cursive writing, giving the sneaker a playful touch that is carried throughout the slip-on. The interlining of the shoe has an all-over print of starfish, seashells, and more ocean life, so you can join Disney’s Princess Ariel “Under the Sea”.
The interlocking “Up” symbol on every sneaker represents the connections we make every day with Ground Up, our friends and families, our favorite brands, ourselves, and even our favorite Troll Characters.
Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone's favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.