Ground Up X Disney Kick Off A Luminous Sneaker Collection Celebrating 100 Years of Disney
Footwear Company Ground Up International is collaborating with Disney to celebrate The Walt Disney Company’s 100th anniversary.
Ground Up is dedicated to bringing Disney’s ten decades of creativity, innovation, and determination alive for everyone to wear and bask in the magic.
The collaboration features two of Ground Up’s classic sneaker styles Uptempo and Uptown. Available in toddler and youth sizes exclusively at Kids Foot Locker. All toddler kicks feature elastic laces for an easy and comfortable go-to sneaker. The collection includes 15 plus characters from beloved movies such as Disney and Pixar’s Monster’s Inc., Pixar’s Toy Story, Pixar’s Ratatouille, Disney’s Frozen, and more iconic movies. Ground Up is excited to represent Disney’s 100th anniversary on each style of sneaker.
Disney 100 Lace Up
Let your little one embrace their creativity through the music in the Ground Up Disney100 Lace Up sneaker. These kicks include a Disney character for every fan, including Dumbo, Lilo & Stitch, Elsa, and Alice in Wonderland. The Uptempo low-top sneaker allows for easy and comfortable wear. Designed with light blue gel-printed character artwork on the toe caps and Disney’s Mickey Mouse along the side panel. For that special touch the sneakers include a dark blue music note lace charm, and distinctive character all over print in the interlining of the sneakers. Wherever they go, these show stopping kicks will turn heads.
Disney 100 High Top
Starting off with Disney’s early days with Mickey Mouse and taking you through the evolution of Disney to present day characters that fans love including Mirabel from Walt Disney Animation Studios’ Encanto. The sneaker has several fan-favorite’s featuring Simba, Tinker Bell, and Moana. The Uptown high-top sneaker grants durability and traction. Designed with white printed canvas there is a surprise on each side of the shoe filled with memorable characters. Disney's history is reflected in the Disney100 High Top sneakers from its beginnings to the present day. These one-of-a-kind kicks feature the Disney 100 logo on the woven tag and the interlining of the shoe. It doesn’t stop there! The celebration of the 100th anniversary features a dazzling, interactive experience. With Ground Up, you can shine wherever you go through the iridescent binding, purple rubber toe caps, and exclusive packaging.
The celebration carries over to the sneakers' unique packaging. The collection contains a pearl coated box with the Disney100 logo printed all over the outside. The interior of the box has a luminous iridescent sheen, adding to the immersive experience. Encouraging fans to think back on Disney's history, while anticipating a fun-filled, sparkling future. In the collection, the ongoing pearl coated theme is continued to the exclusive Ground Up logo hang tag and charm. The interlocking “Up” symbol represents the connections we make every day with Ground Up, our friends and families, our favorite brands, ourselves, and even our favorite Disney Characters.
About Ground Up:
Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone's favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.