Stepping Into 2023, Ground Up Does It Again By Signing 8 New Partnerships
Ground Up International, a footwear company, is starting off 2023 strong by signing on 8 brand new licenses partnering in upcoming footwear collaborations.
Joining Ground Up is Bluey, Mattel, Hasboro, Chainsaw Man, Afro Unicorn, Miraculous Lady Bug, WWE, and Billy’s Footwear. Partnerships from Mattel and Hasboro will bring your little one’s favorite characters to life from My Little Pony to Hot Wheels. While other partnerships from Billy’s Footwear and Afro Unicorn bring diverse inclusive fashion. The new sneaker collaborations will launch in Spring of 2023.
Ground Up's classic sneaker silhouettes include Upbeat for a laid-back look, Uptempo for an on-the-go wear, and Uptown for a casual vibe. On the outsole of each shoe is an interlocking "UP" symbol, which represents the connections we make every day with Ground Up, our friends and families, our favorite brands, and ourselves.
Ground Up remains partnering with the biggest names in entertainment such as Disney, Nickelodeon, and Star Warsä. They continue to strengthen cobrand releases and establish connections with their retailers and brands.
Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone's favorite brands. Regardless of age, Ground Up is suitable for the entire family. The brand promises to include fashion and fun in your daily life.
Explore The World Of Fashion With Ground Up
Billy’s Footwear
Focusing on shoes that embody universal design to appeal and work for everyone. Making widely available footwear that is inclusive, stylish, and practical. Ground Up is eager to produce footwear that will promote inclusivity for everybody. They are excited to create something remarkable and memorable with Billy’s Footwear.
Bluey
Released globally on Disney+ for everyone to enjoy. The program centers on Bluey, a six-year-old anthropomorphic Blue Puppy Heeler noted for having boundless energy, creativity, and curiosity about the outside world.
Mattel
In 2021, Barbie represents 73% of the sales in its category, and 27% of Mattel’s total revenue. In 2021, Hot Wheels generated gross sales amounting to slightly over one billion U.S. dollars globally which increased from the previous year. Ground Up is excited to add to these figures and further grow and develop alongside Mattel.
Hasbro
My Little Pony ranked #2 TV Show on Netflix Kids in the United States and Canada during launch week. Peppa Pig received 13.7B+ press impressions in 2022. Ground Up can’t wait to explore with the Peppa Pig characters on their footwear.
Chainsaw Man
A Japanese manga series following a young man reborn as a powerful devil-human hybrid enlisted into an organization dedicated to hunting devils. By collaborating with the most watched anime show worldwide, Ground Up grows their anime business. They are eager to immerse themselves further in the realm of anime in the future.
Afro Unicorn
Conscious brand with the mission to positively uplift and impact women of color. Afro Unicorn provides women and children to embrace who they are– unique, divine, and magical. Ground Up is honored to endorse a brand that embodies diversity and inclusivity in fashion for everyone.
Miraculous Lady Bug
The possibilities are endless, from fighting crime to dreaming of designing clothes. Ground Up is thrilled to work with Miraculous Lady Bug to design distinctive and cutting-edge footwear. PMI ranked as the #1 toy at Target out of their entire assortment of brands.
WWE
World Wrestling Entertainment is an American professional wresting promotion. It is a worldwide integrated media and entertainment company with ties to American football, films, and other economic endeavors.